Today on Willful, Ricardo McRae explains why he and his partner, Gloria Roheim McRae, won’t let their clients lead a project. “We don’t do mock-ups for feedback, we don’t do surveys, and we don’t do rounds of changes. We have conversations.” He also describes:
• Promising clients things you have no idea how to deliver (to create pressure and force growth).
• Blending project management, business, and art.
• Knowing when to listen to your client, and when to ignore them.
McRae is a painter, TEDx speaker, and vision activator for Wedge15, the branding agency he co-founded with Gloria Roheim McRae. He is also the founder of Black In Canada the host of TheFramingPodcast.com.
Willful is the web series that tracks how artists and creative entrepreneurs work, thrive and survive. We interview one artist a week, then post five three-minute snack films from that interview on YouTube every day.