Today on Willful, our guest Ricardo McRae talks about:
• Customer retention with an artistic twist
• Using drawings to solve a business problem
• The sustainability of playing with geeks when you’re an artsy person
McRae is a painter, TEDx speaker, and vision activator for Wedge15, the branding agency he co-founded with Gloria R. McRae. He is also the founder of Black In Canada and the host of TheFramingPodcast.com.
Willful is the web series that tracks how artists and creative entrepreneurs work, thrive and survive. We interview one artist a week, then post five three-minute snack films from that interview on YouTube every day.